You probably don’t know this but ten years ago I was heavily involved in writing articlesfor Ezine Articles. These articles dealt mainly with my experience in writing and creating for the corporate market. It was natural for me to pass on some of what I’d learned from that work.
Once in a while I go back and revisit what I wrote to see if it stands up today. Overall I’d have to say that it still does. At the same time there are huge changes going on, especially in the number of people choosing to work for themselves. Much of it’s being driven by advances in technology and the ability to work from anywhere. You no longer have to have an office downtown or be committed to working for an employer.
The other factor is the market and the skill sets it requires. If I wanted to work as a writer in some of today’s firms, I would have to upgrade my abilities to work within the technical parameters required. I’d also have to get past some learning traits that I might realistically term dyslexic.
And yet I sometimes feel that the pendulum has swung a little too far into the technical. There’s a tendency to think that taking a social media approach, and relying on that without reference to traditional marketing and advertising is the route to take. Not everybody is going to opt in to a pitch on Google or Facebook. The would-be entrepreneur is not guaranteed a market just because they’re on LinkedIn. They are going to have to trust some traditional methods such as going to where the client hangs out, to a conference or two, to a workshop where you’re hands on and can interact with others.
Where’s the balance you ask? We don’t really know. It’s a work in progress or process. I’ll be taking a closer look at those articles I once wrote to see which ones are relevant. Let’s see if they make sense in today’s market.