What knowledge is important to you? What will make a difference? And how often have you opted in to receive the best, the greatest and the latest time-limited “knowledge” in your email inbox that you just have to have?
I’m culling. That’s right. I’m unsubscribing like crazy. Yet I know people who say they get several hundred emails a day, and seem proud of it until they have to deal with all that chaotic information. You’re one of them? Why am I not surprised? We’ve become hoarders of email, and is there any stopping it?
The original word “cull” comes from early French “coillir” meaning to put through a strainer. That’s kind of interesting because the original word for to collect was the Latin “colligere” meaning to gather together. Ironic, isn’t it. Now I’m going to sort through what I’ve gathered so as to discard it!
Am I making any sense? For me, yes. If you were to look at my email inboxes and see how much is in there, you’d agree. The trouble is so many of these emails are much the same. If you know anything about online marketing the practice is to send out at least seven emails or more until the customer you’re after finally relents, opens it, and takes you up on the offer. “I’ll buy. Just stop sending me any more messages.”
Do they? Fat chance! There’s a new product, a new service that you simply have to know about. How can you stop this new offer? At the source. You unsubscribe and even then, you’re not totally certain that their unsubscribe button actually works because some messages keep showing up.
Of course, there are emails that we actually do want, that are important to us. They’re the ones that have no hook to proclaim they’re the greatest and best, or demand that you take up their offer by the expiry time – which is an hour from now based on that ticking clock.
Unfortunately, because of the hype and noise, I have missed many an email that meant something. It slipped through the cracks.But do I care? I’ve gotten to a stage where the answer is yes and no. I’ve missed items that I should have dealt with. That can hurt. But I have far more than I need, on topics I don’t care about, with absurd offers that both my practical and intuitive mind have determined are a waste of my time.
What about you? How deep is your email “in basket”? A thousand or more? I’ve been there. Not any more. I’m committed to zero my inboxes. For those I want to keep, I’ll have a few special boxes that I’ll check a couple of times a week.
Otherwise, I’ll cull them! You should join me!